A Travelogue for Wanderlusters

Web & Logo Design + Development

A busy political fundraiser who splits her time between Chicago and New York, Kelly turned her jet-setting ways toward recreational globe-trotting in the late Aughts, and started Fantasy Aisle to document her adventures.

Wanting to strike a balance between the quirky and fun articles and a sophisticated, professional look with a modern edge, we went for a minimal, simple design with pops of color that speak to Kelly's bright personality and vivid writing. Mae created a logo that evoked a feeling of lifting off into a one of Kelly's fantasy adventures of a lifetime, and the focus on the visuals bring the content to life.